China’s Inner Mongolia is famous in China for its woolen products.
 
Erdos is one of the well-known local brands. It has numerous stores in Beijing.
The Erdos outlet I visited is situated near the Beijing Phoenix Palace.
 
Its presence is signaled by a few Chinese characters (内蒙羊绒) which mean ‘Wool from Inner Mongolia’.
 
As I entered the shop, the sale clerk was in discussion with a middle-aged couple about the products.
 
The woolen sweaters — their main items — are displayed by the entrance.
In the back, there is a small section devoted to bed items, such as cushions and pillows. The shop is decorated in a simple but orderly style.
 
The woolen sweaters are chiefly in solid hues: red, grey, black, and purple.
Not unlike the shop itself, their design is simple: round high collar, long sleeves, no button.
I picked a deep purple one; it felt light and soft.
 
According to the shop assistant, this hue is popular among female aged over 35. Chinese men prefer other dark colors.
 
In general, prices range from RMB 150 to RMB 400 before discount.
The shop puts their off-season merchandise on sale.
The shop assistants do not speak English, but that just adds to the fun!